Doritos Creator Arch West To Be Honored with Graveside Chips-Sprinkling

At the October 1 funeral of Arch West, who passed away last week, his family plans to honor the former Frito-Lay marketing executive in a somewhat unorthodox way: They’ll be sprinkling Doritos on his grave prior to the first scoop of dirt. How else would you celebrate the snack-food visionary who took a good idea, coupled it with market research, and championed the Doritos cause until it hit the shelves in 1967?

West, who lived to the age of 97, first presented the idea for these crunchy corn chips in 1961 after a family vacation near San Diego, where he encountered a snack shack selling fried tortilla chips. Though the idea initially was met with skepticism, West was undeterred in his quest, which eventually produced taco-flavored Doritos in 1968 and the trademark nacho cheese-flavored Doritos four years later.

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